A long-time client, LifeShare Of The Carolinas, approached Kelly to redesign the site she had created for them in 2000. They felt that the site needed a fresh, new look while incorporating much more information than the old site. They also wanted to have an easy-to-use interface and quick-loading pages so visitors could quickly and easily find the information they needed in as little time as possible.

With this criteria in mind, Kelly redesigned their site, creating an up-to-date look through the use of a much lighter color palette than their previous site. The use of stock photography combined with quotes from real donor recipients and organ donors helped give the site a personalized look and feel. The use of curved buttons and swashes also helped to give the site a less formal appearance while still promoting the necessity and gravity of their work, organ procurement.

To view the LifeShare Of The Carolinas Web site, click here.